FUI COMPRAR COSTELAS

“fui comprar costelas” was born out of the need for a space to express creativity and experimentation. driven by the same ambition, leonardo donato (@leleoo.donato) and I started the project at the end of 2025.

although still in its early stages, we have already achieved interesting results, especially regarding the visual identity we seek. in general, we define the project as a “creative kitchen,” where we work with our personal references, whether explicitly or not.

the name itself expresses this very well: “fui comprar costelas” comes from “out getting ribs,” a note by basquiat and one of his most significant artworks.

as a starting point for the project, we have focused on selling second-hand clothes. although this is not necessarily what we want to define the project as a whole, we consider it to be an interesting entry point, and we have confirmed this. to represent the clothes we sell, I created a sort of 'doll'/'character', which gradually became a fundamental milestone of the project's aesthetics, and is even highly appreciated by the brand's consumers.

I am a co-founder of the project and work on curation, design, content planning, and creative direction

brand instagram: @fuicomprarcostelas

faces of the dolls (in order of appearance):
@caetanovillela
@andrade.jpg_
@giovalentti
@brenollima__